About Us

On September 11, 2001, our journey began. As our country’s landscape changed forever, Cherished Memories was born in Torrance, CA.

We started small, first making video montages for special events and partnering with photographers to help post photos online. Realizing our love for photography and itching to get behind the camera again, 2004 brought a new focus for the company. We dropped our wholesale business, traded in the old film gear, picked up the new digital cameras, and continued on a new path.

July of 2006 was an exciting time as we purchased an office in downtown Lake Elsinore and moved into our new digs, 1,000 feet of studio space.

In July of 2013, the company moved to a new studio off Collier Ave. With a 3,000 sq. foot facility, we researched and developed a new concept to ensure the best customer experience. From an expanded lobby, larger shooting rooms, to our private showroom- we believe we have reached a true milestone in the company. We also implemented new technologies to ensure that customers are always comfortable in our studio. One thing you might notice during a photo session is the ability to view your images in real-time, as they display immediately on the screen. In July of 2015, we moved to a full retail space located off of Railroad Canyon Rd., to be closer to the clients we serve. In 2018, we expanded by adding a new studio in Moreno Valley!

Today, Cherished Memories Photography services approximately 3000 high school seniors a year, 4000 elementary school children, countless family portraits and business portraits, weddings, bar/bat mitzvahs, etc. We are proud to be the official photographer of the Lake Elsinore Storm baseball team, a minor league affiliate of the San Diego Padres. We also work closely with the Lake Elsinore Unified School District, City of Lake Elsinore, City of Wildomar, and many more local and private organizations within the Lake Elsinore Valley.