Chief Executive Officer & Owner
Meet Mike Norkin, CEO of Cherished Memories Photography. Virtually born with a camera in his hands, Mike was seen as early as 6 years old taking photos with his parent’s cameras. Through the years, the tool changed, but Mike’s passion to create meaningful and lasting memories has continued to flourish! Besides his business, Mike is devoted to his wife Mandy and three children Brealyn, Tatum, and Hudson, Angels baseball, Heinz Ketchup, and Coca Cola! With a sign in his kitchen that proudly proclaims “I put ketchup on my ketchup”, and the only known person to have been bitten by a skunk while camping, Mike is filled with useless trivia and countless funny stories. Never breaking 100 shots on the golf course and sporting the sarcasm he is known for, you can count on Mike to make your day/life brighter simply by getting to know him.
Chief Operations Officer & Owner
Raised in Lake Elsinore, Alex never shied away from being a part of the community. He went off to college at the University of California, Merced, where he was heavily involved with the school newspaper, the student government, as well as a professional business fraternity. He graduated with a Bachelor’s in Management in 2012 and went back to Lake Elsinore to become the General Manager and eventually a part-owner of Cherished Memories Photography. Alex also invested back into the community by joining his local Rotary Club and became president of the Rotary Club of Lake Elsinore during the 2018-2019 year. Outside of work, you’ll see Alex traveling around Southern California’s newest eateries with the girlfriend and playing video games with the CM staff!
Director of Operations/Retouching & Owner
Meet Mandy Norkin! Our very own design guru and perfectional retoucher. As an owner, Mandy works closely with Mike and Alex to improve and develop better production procedures within the entire company. You can find Mandy crafting all staff and student ID cards, building and designing plaques, and photoshopping your pictures to perfection. A dedicated wife and mama bear of 3, Mandy LOVES being outdoors! “Tacos, Oreos and Hot Cheetos are my jam!” When not in the office, you can find Mandy on vacation with her family.
Director of Photography
Director of Human Resources/ Payroll
Director of Customer Relations
Director of Sales- Lake Elsinore & Moreno Valley
Director of Production
Director of Sales- Corona & Palm Desert
Director of Marketing & Advertising
Senior Retoucher and Ordering
Director of Business Development
Hello! My name is Jessica Murillo. You can find me at the Lake Elsinore studio almost every day. I have been the Office Manager here for 2 months now and I absolutely LOVE it. Being able to create a fun environment for the students during such a weird time is amazing. Definitely makes me look forward to coming in every day!